An Analysis of Consumer Behavior on Choosing Bank Syariah in Makasar City

Abstract : The aims of this study were to discover (1) the effects of internal factors ah comprising product, price, promotion, location, process; (2) external factors such as religion, social class, reference, family, and technology; and (3) individual characteristics comprising motivation and psychological on the customer’s behavior in choosing Bank Syariah. The selection of samples was done by purposive sampling at 11 Banks Syariah in Makassar city. The results of the study indicate that (1) internal factors: sharing cost is secure and profitable, vast parking area, beautiful building (physical), and easy transaction (process); (2) external factors: flowers are contrary to Islamic teaching and family support; and (3) the bank prospect (individual characteristic) have a significant effect on the customer’s choice of Bank Syariah.

KEYWORDS: Consumer Behavior and Choice of Bank Syariah

Penulis : Hamzah Hafied
Artikel ini telah diterbitkan pada jurnal Journal of Basic and Applied Scientific Research, 5(1)95-104, 2015.

Berikut hasil review dari reviewer internal.


Previous Effect of Motivation, Competence, and Leadership on Job Satisfaction and Employee Performance of Local Revenue Agency in South Sulawesi Province
Next Kaladokgi TNI AL, Letnan Kolonel Laut drg, Ketut Triwanto

You might also like

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Polis Asuransi Jiwasraya Makassar

Abstrak: Tujuan penelitian adalah 1) untuk menganalisis pengaruh bauran pemasaran terhadap keputusan pembelian polis  asuransi Jiwasyara Makassar, 2) untuk menganalisis variabel bauran pemasaran yang paling dominan berpengaruh terhadap keputusan pembelian

Pembentukan Badan Usaha Milik Daerah dalam Peningkatan Pendapatan Asli Daerah Kabupaten Mamuju Utara

Penulis : Hamzah Hafied Artikel ini telah dipublikasikan pada jurnal Economic Resources Vol. XII No. 33, April 2011: Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi Universitas Muslim Indonesia (UMI) Makassar.

Aspek Hukum Sewa Beli Mobil (Suatu Studi Kasus)

Aspek Hukum Sewa Beli Mobil (Suatu Studi Kasus) Penulis : Nurul Qamar, S.H., M.H